Hi, I’m Alex.
I’m a Brooklyn-based growth strategist with a degree in Music Technology from NYU. I specialize in data-driven digital marketing, helping brands scale efficiently and drive real, sustainable growth.
I’ve worked with VC-backed startups, major labels, e-commerce brands and artists to acquire users, optimize paid media, increase retention and drive revenue – whether through fanbase building, ticket sales, merch conversions or brand awareness. My approach blends creative strategy with performance marketing.
Here’s what you can expect from working together:
Paid Social Ads
Targeted campaigns across Meta, YouTube, and TikTok designed to engage and convert your audience effectively.
Growth Strategy
Data-driven strategies focusing on precise audience targeting, strategic planning, and cross-platform synergies, combined with guidance on creating ad creatives that deeply resonate with your audience.
Campaign Optimization
Ongoing refinement of creatives, A/B testing, and landing page recommendations aimed at maximizing ad performance and improving conversion rates through optimized user funnels.
Performance Analytics
Weekly performance check-ins, real-time analysis, and pixel attribution to continuously refine campaigns and drive growth.
Here’s how I’ve helped clients succeed:
Leading Acquisition and Revenue Growth for D2C Startups at Superbolt
Led multi-channel strategies for eight D2C brands, achieving significant growth in user acquisition, retention, and revenue.
Bolstering Streaming and Sales Growth Across Def Jam's Roster
Managed full-funnel campaigns for artists like Pusha T, YG, Logic, and Alessia Cara, optimizing marketing budgets and delivering actionable insights that significantly increased sales.
Building Communities and Revenue for Artists on Web3 Music Platform
Led successful marketing initiatives for clients like Disclosure, Jungle, and All Things Go Festival, surpassing revenue targets and enhancing user experience.
Boosting Fan Engagement and Ticket Sales for Arena Artists at Songkick
Developed digital ad campaigns that doubled email lists and fan memberships while consistently selling out presale tickets for major artists like Paul McCartney and Adele.
Driving Ticket Sales and Revenue for Indie Pop Artist’s Asia Tour
Boosted over a third of ticket sales for a Southeast Asia tour via targeted paid social ads, achieving a 6.6x ROAS in just one month.
Accelerating Spotify Growth for Debut Electronic Artist
Increased Spotify monthly listeners from 0 to 50,000 in three months by using strategic Instagram campaigns, triggering algorithmic playlist placements.
Doubling Social Media Following for Indie Country Artist
Doubled social media followings across Instagram and TikTok in a few months through a blend of engaging content and targeted ad campaigns.